Jala Clothing, a SoCal yoga inspired apparel brand, was established in 2008 by Kelly Kolterman an artist, yoga studio owner, and yoga teacher. In Sanskrit, "jala" means “sacred waters of life”. In yoga, water symbolizes transformation, creativity, and adaptability. Jala’s logo, the lotus flower, symbolizes infinite possibilities within oneself and the potential to connect to a higher consciousness. Jala's soft buttery fabrics, comfortable flowing styles and positive designs fuse mindfulness, yoga and fashion. Jala Clothing is committed to following ethical and responsible business practices and manufacturing. Jala seeks out suppliers that conserve resources and manufacture locally, and ethically by local California family-owned businesses. Jala engages in many green business practices and is working on gaining several certifications or their efforts. Beyond recycling trash, shipping boxes, and clothing hangers, they run a paperless office and even opt out of heat or air conditioning to have less impact on the environment. At Jala, the term "seva" holds a special meaning. It is one of the simplest, yet most profound and life changing ways that they can put spiritual knowledge into action. Seva means “How may I serve you?” or “Can I help you?” At Jala, they believe in giving back through charitable services and free community yoga classes at their local store in Redondo Beach, CA. In addition Jala partnered with Yoga Gives Back. A non profit organization whose mission is to help mothers in India start their own businesses and send their children to school. 100% of the profits from the Yoga Gives Back collection support the mothers and children of India.